I’m a husband, dad, hiker, maker, conference speaker, and lover of startups and technology. In my current role as the Director of Acquisition at Traeger, I work on paid search, display advertising, YouTube advertising, and SEO for the industry leader in pellet grills.
I’m fiercely curious about SEO, content strategy, data storytelling, social, ecomm, PPC, and affiliate. Passion is what drives innovation in marketing, and I care deeply about helping others cultivate knowledge. My past work includes Purple, Purch, Experticity, and Fanzz.
I’m always open to talking about marketing or to be a sounding board for your next big idea.
Good at understanding and analyzing business processes
As Architect and Sr. Director of the Technology Team at Vehix I worked with Jesse on a number of requirement and feature set definitions, for products to be used by his group. He is very good at understanding and analyzing business processes and how they can be modified to make operations more efficient using both technology and people.
Working with Jesse has been one of the highlights of my career
Working with Jesse has been one of the highlights of my career. The first day Jesse came to Purple, I knew I was going to learn a lot from him. That turned out to be an understatement and I’ll always be grateful for that knowledge. Jesse has such a bright mind and unique ability to analyze and present data that is rare to find in someone. I wouldn’t hesitate to recommend Jesse for anything and hope to cross paths again and work on something together in the future!
One of the smartest people in the room, yet humble enough to realize he doesn’t know everything
Jesse is one of the “smartest people in the room”, yet humble enough to realize he doesn’t know everything. He is a great manager and even better marketer.
He has great experience from a diverse group of previous roles. Purch with all of the different sites that we have, and the multifaceted ways we generate revenue makes for a complex marketing environment on a good day. Jesse is able to utilize his past experience and leverage the strength of each person on his team to make the complex appear simple.
I love working with Jesse and would work with him in any role!
Sharply intelligent, keenly observant of details
Jesse is a go-getter, and the kind of manager who is always on his game. He is sharply intelligent, keenly observant of details, and possesses a unique service orientation toward others that makes him highly valuable to our team. He is a grade-A marketer and I highly recommend him.
Knows how to integrate his work to realize growth
Jesse has a remarkable understanding of how to integrate his work into the strategy of a company in order to realize growth. He has an obviously well-developed ability to dig into the details of an issue and realize where everything from the marginal to the largest improvements can be made. Also, his use of new methods and technology in his work make him a valuable asset to any organization.
Proven track record of increasing traffic
While on the Social Media team, I reported to Jesse as the Director of Online Marketing. Jesse has a proven track record of effectively increasing traffic through virtually any digital medium, and he used that expertise to help our team develop a new method for increased social engagement and relevancy. Jesse successfully created a strategy that helped us segment a massive audience into narrowly defined segments – further boosting our engagement, traffic, and audience size.
Communicates not only the object of project but the why
Jesse is a great combination of manager, teacher, learner and leader. I have had the chance to work with Jesse on a variety of projects during my time at Purch. Jesse does an exceptional job of motivating not only the members of his team, but all members of the company he comes into contact to think bigger with the end-user in mind. He does a great job of setting a clear vision of objectives – communicating not only the objects of projects but the whys. This great blend of talent flourishes his team’s creativity and productivity.
Jesse is constantly looking for ways to improve process and product – he is whip-smart and is always learning about the latest trends in the industry and is successful in rapidly deploying new initiatives that will benefit the company.
I worked very closely with Jesse on a project that increased content production by over 100% in a matter of months. Throughout this project, Jesse constantly brought new ideas to the table to improve processes, while not getting stuck in the weeds of minutia. He motivated all involved to achieve the goals and objectives.
I would fully recommend Jesse for any job or project he puts his mind to because it will be a success.
Quick to embrace a better idea
Jesse’s ability to discover untapped marketing opportunities never ceases to amaze me. Not only does he have the uncanny ability to continuously invent new ways to sell, but he is a flexible collaborator, and is quick to embrace a better idea, even if it wasn’t his own.
Jesse brings a maturity and a steadiness to our marketing department. The focus he gives to our projects is invaluable, and he is an effective communicator, both externally online and internally at the office. With his strong work ethic and his fun sense of humor, it is always a pleasure with Jesse on the team.